Sarah Frayne leads the Greater Sacramento Economic Council’s strategic marketing efforts. Previously, she served the organization in a business development capacity, helping innovative and diverse organizations engage strategically in the Greater Sacramento region. As a Sacramento native who spent over a decade on the east coast, Sarah understands the unique opportunities the Northern California Megaregion has to offer.
Most recently, Sarah worked at Visit Sacramento developing partnerships and marketing efforts to support the city’s growing brands, such as Farm to Fork and Sac Sports. Sarah helped to build authentic brands by engaging locals and visitors at key events such as the Amgen Tour of California, the NCAA Men’s Tournament, the Tower Bridge Dinner, and the Farm-to-Fork Festival.
Prior to dedicating herself to growing Sacramento, Sarah spent six years at Infinia Group, a boutique brand consultancy in New York City. As Strategy Director, she helped clients such as GE, McKinsey & Co. and The New York Academy of Medicine define and communicate their unique value in key markets. From evolving enterprise brands, to discrete strategies for acquisitions or new products lines, Sarah worked closely with clients to cultivate brands that supported core business strategy.
Previously, Sarah was a strategy consultant for a variety of clients. At Avalere, a healthcare focused consulting firm in Washington D.C., Sarah translated the quickly evolving policy landscape into communication and product strategy for clients. She began her career as an analyst at the Center For Applied Research (CFAR), a management consulting firm in Philadelphia.
Sarah holds a BA from Bryn Mawr College, with a major in history and a minor in anthropology.