Cynthia Carrillo is responsible for developing and executing Greater Sacramento’s Bay Area Strategic Plan. In her role, Cynthia oversees and leads Greater Sacramento’s staffed operation in Silicon Valley to further interconnect the Capital Region and Bay Area markets as one high-performing Megaregion. Her responsibilities include Business Attraction, particularly for startups and growth-stage companies, Partnerships development, and Foreign Direct Investment.
Prior to Greater Sacramento, Cynthia worked at the Greater Phoenix Economic Council as the Coordinator for Strategic Partnerships, where she was instrumental in content development and support of GPEC’s Healthcare Leadership Council; spearheading a promotional strategy to position Greater Phoenix as a Healthcare and Biosciences destination through a custom-built, regional industry website.
In 2014, she was commissioned to the department of Economic Affairs at the office of the Consul General for the Consulate General of Mexico in Phoenix. In this role, Cynthia coordinated event management, outreach, and development for cross-border initiatives between Arizona and Mexico, and was responsible for institutional social media, FDI promotion, and marketing for tourism in Mexico.
She has also worked as an IT Project Manager and Account Manager for a Public/Private consulting firm catering to federal government organizations in Mexico City, developed Special Projects for a nationwide CDFI based in Phoenix, and was part of the founding team for a technology startup in Boston.
Cynthia was born and raised in Monterrey, Mexico and is proud and happy to call the United States home. She is fluent in English, Spanish, and French. Cynthia holds a Master of Business Administration (MBA) from Hult International Business School in Boston, Massachusetts. She received her BS in Communication Sciences from Instituto Tecnologico y De Estudios Superiores de Monterrey (ITESM) in Monterrey, Mexico. She earned her Certified Scrum Master (CSM) certification from Scrum Alliance in 2014.